Gore-Tex Patents Essay Example | Topics and Well Written Essays - 500 words

Gore-Tex Patents - Essay ExampleAt the end of the apparent(a) protection phase, the best strategy is to increase R&D investment as well as repositioning the product whose patent is expiring at a lower price pass in order to continue to generate sales.2. The fabric technology of the firm has been utilized in a wide range of products. The gild has applied for winter coats, backpacks, shoes, and trousers. The firm has been able to obtain prestigious contracts such(prenominal) as the 1969 contract that enabled the company manufactured cables to reach outer space US-led moon missions. The firm has diversify product portfolio with multiple application which includes new standards for comfort and protection for work wear and active slant advanced the science of regenerating tissues destroyed by disease or traumatic injuries next-generation materials for printed circuit boards and case optics and new methods to detect and control environmental pollution.3. The emphasis on technology and innovation has helped Gore induce a multinational firm whose market value exceeds one billion dollars. Despite the companys success, the continuous emphasis on technology is a strategy that has drawbacks and increases overall business risk. Once the patent of technology expires any firm can imitate the companys product without incurring in any of the original research and development investment the firm incurred in. Another major drawback about placing a high emphasis on technology is that these types of products at times become obsolete very steadfast as other more advanced technology begin to appear in the marketplace. When a company becomes a victim of obsolete technology all the inventory of the product that became obsolete becomes worthless.