Final Strategic Plan Essay Example for Free

Final Strategic Plan Essay Everyone wants to have a delicious meal that will not cost them a lot of money. There are many restaurants that try to sell you their services. Greg’s Family Restaurant is a restaurant which will provide a wholesome nutritious meal and great customer service for all our patrons. Mission Statement The mission of Greg’s restaurant is to provide wholesome meals at unbelievable prices the competition cannot compare. Our restaurant is to provide customers the service each and every one of them want and deserve. We will provide this type of service with the technology that is available to us as a business. With this technology we provide our customers with great service and delicious meals at an unbelievable price. We will become the best restaurant in the area that provides our customers with Mexican, Afro-American cuisine. The employees of Greg’s restaurant will be like family. Organization Vision Vision is the strategic planning of a company to achieving its goals. â€Å"A vision statement presents the firm’s strategic intent that focuses the energies and resources of the company on achieving a desirable future† (Pearce Robinson, 2009, p37). The aim for Greg’s restaurant is to in the next 2-4 years to be above and beyond the competition and to expand the business to other areas within the city. The future planning of the restaurant is to come up with menu items that will continue to help the business to prosper. Guiding principles: Culture, social responsibility, and ethics Greg’s restaurant is following many values and cultures according to the needs of customers. The menu items of the restaurant represent different cultures that can attract customers of different nationalities and societies. Greg’s restaurant is multi- cultural and offers a wide variety of menu items that everyone can enjoy. Greg’s restaurant gives priority to the values of honesty and integrity in full support of their valued patrons. The restaurant also offers specials throughout the week and also issues coupons to get half off on certain menu items. The business is using products that are environmentally friendly and to help protect the environment and health of the community. The vision, mission, and values statement of the restaurant will provide the framework, structure and the company’s goal. The vision is the end goal the restaurant wants to achieve whereas the mission and the values will provide the business with the everyday activities the business already performs and also the structure and framework for the strategic plan for the business. The business will address customer needs by providing good service and meals to each and every patron that enters the establishment. All customers will get the same fresh meal the first customer to the last customer. The staff will act in a professional manner and provide great customer service and our suppliers along with the restaurant will serve the freshest ingredients available. Organization Strategic Direction Without strategic direction the business will not be able to accomplish its mission or vision. So it is very important that a company has a strategic direction for the implementation of its mission and vision. Strategic direction is defined as strategies made by a business or company to fulfill its mission. Strategic direction helps the owner and employees to know what is needed or required to achieve the mission of the company. Customer needs and competitive advantage At Greg’s restaurant it is important for the business to provide a relaxed comfortable atmosphere to the customers so they can like at home. At Greg’s restaurant there has been mechanisms added to provide the customers with the necessary seating and waiting areas to help them feel more comfortable at the restaurant. It is also a positive direction the company has taken is there is no priority of any culture or religion to dine at the restaurant. Honesty is a key element that we strive when dealing with patrons. Strategy planning helps the company review the mission and vision and to make sure that the company is headed in the right direction on achieving the goals. The future planning and vision of the restaurant has an impact on the restaurant strategy and it could impact the way the business will do over the next few years. The business has to utilize its vision and mission statements to make new decisions or to improve on the decisions it makes about the future of th e business and what is going to benefit the business. SWOTT Analysis In the restaurant business and by being new to the industry which is very competitive a SWOTT analysis plays a key role and is needed for a business to succeed. Greg’s Family Restaurant sets itself apart from other restaurants by servicing their customers with excellent customer service and meals. When analyzing a business one has to look at the internal and external factors that affect the company. A SWOTT analysis provides a breakdown of all these factors even factors that could affect a business internally and externally. SWOTT analysis is a tool a company uses in forming a strategic plan. It is the most effective tool a company uses to determine and uses for a strategic plan. SWOTT stands for Strengths, Weaknesses, Opportunities, Threats, and Trends a company must face. Business can use SWOTT as a tool to create and overview of the organization strategic situation. (Pearce Robinson, 2009). For a new establishment like Greg’s Restaurant a SWOTT analysis is necessary to establish and compare where it is in a competitive market. When operating any type of business preparation is a key element: looking into as many potential options as possible is a must to prevent the company from profit loss along with the shareholders but in this case it is Greg’s stakeholders at risk. By eliminating all possible threats and creating opportunities with limited financial resources and concentrating on the long- term goal is the key to the success of the business and the future. SWOTT provides basic framework for business existing or new. More opportunities can be created by eliminating various weaknesses. External forces which are opportunities, threats, and trends are sets of uncontrollable factors the restaurant face and must overcome to succeed in the restaurant business. After conducting a SWOTT analysis legal and regulatory, economic, technology, Global and social trends were found external forces that need to be addressed. Legal and Regulatory Because of the external forces of opening a new restaurant or possible refitting and exiting building you will have to deal with the zoning laws. Restaurants need licenses and permits to operate or a food service establishment permit, alcohol license and food safety permit. Food safety health codes vary from state to state but restaurant businesses have to abide by the rules and laws that are put forth. The rules and regulations are to help protect the consumers and business. Economic Information regarding to products, services, tools, technology, and suppliers will compromise the economic environment of the restaurant. In 2001 California restaurants are projected to register 63.8 billion in sales, every $1 spent generates additional $1.19 in sales for the state economy. In 2010 there were 62, 794 eating and drinking places in California; every extra $1 million spent in California’s restaurants generates an additional 23.8 jobs in the state. In 2012 California restaurants employ 1,445,000 people (www.restaurant.org). Macroeconomics is very sluggish at this point in time. Inflation is at a high and banks are increasing interest rates. People are not spending as they did in the past they are more frugal with their finances. With the housing market in a slump, unemployment on the rise and with energy prices on the rise it is giving the restaurant industry a hard time. Changing labor conditions and cost is affecting smaller family type restaurants to eventually lose their business. Globalization Globalization shows opportunity for Greg’s restaurant to expand outside the United States. Forming a Limited Liability Company (LLC) it protects your personal assets from any liability the business incurs. If the owner plans on setting up a restaurant in different locations have separate LLC for the location. Social Socially people love to meet, dine, and have a drink and fun. But given the economic conditions of today it is hard for people to dine like they once did in the past. People are also concern about eating healthy and given the increase of a lot of food recalls in the past. Social media is also playing a big role in the marketing aspect of the restaurant industry. Technology Technology in the restaurant industry is very vital to the everyday operation. There is software available to track inventory, supplier orders, and to manage food orders. Technology is being developed every day to improve the way restaurants do business. Managers are no in more control of their staff with remote monitoring systems. Internal forces are more controllable factors a business can use to improve the operation and its path to success. After conducting an internal evaluation these were the factors the business came up with that is logical: strategy, strategic capabilities, and structures. Strategy In order for the restaurant to grow and expand a strategy has to be designed to which the business should offer products and services which customers could not receive from anywhere else. As far as strategizing the restaurant has the use of resource control which is key i.e. (operations, finance, supplies, and manpower). Strategic Capabilities Strategic capabilities play a big part in the restaurant industry. A business can create its own uniqueness through its marketing and strategic capabilities. A well- organized supply chain, a well trained staff, and a competent management team are strategic capabilities that will help the restaurant to fulfill its vision. The business also needs to consider its ability to manage working capital, expecting manpower issues and customer expectations and the ability to think ahead of the competition. As the industry changes over a period of time the threats and opportunities the restaurant will face the strategies and model of the business will have to adapt to these changes to meet the needs of the customers. It is very critical management focuses and maintain a product mix that works well for the business. The restaurant should position itself to reach specific demographic groups. Issues and Opportunities As mentioned in internal forces issues that are apparent is the lack of interactions between the employees. With these issues it allows opportunity to create meetings between employees and management. These meetings will allow staff to feel they belong and part of the family. It also allows employees to express what is working and not working for the business and what need improvement since the staff are the ones interacting with the customers. Balance Scorecard To develop a Greg’s Family Restaurant a balance scorecard is essential. It is key component for defining the goals and targets of a business as well as the mission vision and SWOTT analysis. A balanced scorecard is, â€Å"A set of four measures directly linked to a company’s strategy: financial performance, customer knowledge, internal business processes, and learning and growth† (Pearce Robinson, 2009, p. 202). Financial Perspective/ Shareholder Value A well thought out vision and mission statement will facilitate the restaurant to achieve its target. The restaurants objectives are to increase the performance of the restaurant. The responsibility of the restaurant is to seek its customer satisfaction. Increase revenue, and also achieve financial stability. Customer Value Perspective Customers determine the success of the business. The ups and downs of the restaurants as well as the delivery of the services the business provides relates to the customers satisfaction. The more the customers are satisfied the better the business will do to attract more customers. Process/Internal Operations Perspective Strategic planning is very effective to give a nutritious meal to customers. This should be done in accordance with the customer needs. The most important thing is to determine the purpose and intentions of the strategy, because this will help the business towards its goals. The restaurant should set its goals and the path while keeping in minds the values and interest of the patrons. Customer comment cards should be available so customers can express their comments and concern. Greg’s family restaurant is always taking initiatives to improve service and products to increase their customer base. Learning and Growth Perspective Learning and growth process is the prospective to know about your business and if it is developing into the type of business you dreamt of. Learning in accordance to Greg’s family restaurant means to learn about the attitudes of the employees which are internal and customers which are external. Strategic planning within the growth and learning perspective should focus on employee training to have competent employees. Balance Scorecard Shareholder Value/Financial Perspective Strategic Objectives * Market share should increase * Net revenues should increase * Financial stability should be achieved * Production cost should be minimized Performance Measure * Revenue growth * Increased operating cost * Return on interest and capital Targets * 3-6 % market share increase over the next 3 years * 20% profit margin Customer Perspective Strategic Objectives * Focus on public interest * Quality food should be delivered * Community support * Improving brand name in market Performance Measures * New Menu Items should be offered * Awareness of brand in public Targets * 100% customer satisfaction * 15% increase in customers for the next 3 years Initiatives * Restaurant should expand to other cities * Benefits rewards program Learning Growth Perspective Strategic Objectives * Employees retention increased * Technology should be improved * Employee satisfaction Performance Measures * Customer satisfaction should improve * Employee turnover rate decreased * Surveys, monitoring and training Targets * 100% participation of all employees Initiatives * Staff training * Improved customer service * Analysis of Staffing References Pearce, J. A. II, Robinson, R. B. (2009). Strategic management: Formulation, implementation, and control (11th ed.). New York, NY: McGraw-Hill www.restaurant.org http://www.balancedscorecard.org/BSCResources/AbouttheBalancedScorecard/tabid/55/Default.aspx

Kurdish Geopolitics Past and Present :: history

Analysis of Kurdish Geopolitics Past and Present Who are the Kurds? Most of us have heard about them but don’t know who they are. Are they a race, a religion, a country? As we see from the following example, even Europeans who are much closer to the Kurds still do not have a complete understanding of the Kurds or the middle east in general: In the West, the left and liberal minded people in general, especially in the Scandinavian and Anglo-Saxon countries, have usually supported or at least expressed some sympathy with the struggles against both European colonialism and U.S. policies in Vietnam. But as soon as the problem shifted to Biafra, Southern Sudan, Kurdistan or Eritrea - in short, whenever the national question was raised within a third world country - this section of the public opinion has tended to remain silent and confuesed.1 This lack of knowledge about the Kurds and Middle East in general is a major wall between resolution of the many problems that exist in the Middle East. I would like to give you a better understanding of what it is to be Kurdish by describing to you the past and present condition of Kurdistan, the state or territory that the Kurdish people populate. A brief understanding of the history of the Kurdish people is all that is needed to successfully accretion just why we should be more involved and educated about the current political activities surrounding Kurdistan and the countries that infringe upon it. The Kurdish people have the unfortunate distinction of being the only community of over 15 million in population that has not achieved some form of national statehood.2 This is the problem that needs addressing, people without a country. There Kurds territory, would be country, consists of the mountainous regions of central and northern Zargos, the eastern one-third of the Taurus and Pontus, and the northern half of the Amanus ranges (see F1).4 The Kurdish are an ancient people who about 4,000 thousand years ago started to trickle into Kurdistan in limited numbers to settle there.3 By the classical era in 300 b.c. the Kurds were already experiencing massive population movements that resulted in settlement and domination of many surrounding regions.5 Although they did at times rule over the land outside the mountains, for the most part, the Kurds home ended where the mountains ended. The Kurds as a distinct people have only survived in the mountains.

Adolf Loos Design Culture Essay

There are, or were, better arguments than Loos’s against the misuse of ornament. It could be considered morally dubious, because it is a means of showing off one’s wealth. That historical argument was made in the days when hand-crafted decorations were very expensive, but it no longer applicable, now that ornament can be machine-made at a modest cost. In any case, good ornamentation has never been valued solely as ostentation; traditionally, it has also been seen to have real aesthetic merit. Sometimes, excessive ornamentation could be said to be unaesthetic; and in my perspective, some extreme art creations fall into this error. Art plays a particularly important and influential role in culture. It does not simply reflect culture; it creates culture. By studying ornamentation in different periods of design history, we can understand more about how it has manifested itself and why it is a vital part of our history. Window displays, if used effectively, can bring retailers new customers, create customer loyalty, and enhance the image of the business. By decorating and furnishing the display windows, retailers can attract more customers into their stores, increase the sales and revenue, because the majority of purchase decisions are made on impulse. Window displays continue to have a massive influence even until now. It is one of the most important tools to draw customers’ attention. Even from an economic perspective, ornamentation is not necessarily a waste of labour, money, and materials. The 19th century definitely is the century of decorative arts. At the beginning of the century, the arts were ornamental subjects in the education of young ladies and gentlemen. Artistic accomplishments were displayed in pleasing social performances that appeared effortless but demonstrated good taste and ideal values, knowledge, and skills. Art education was one component of a process of secular refinement that spread from the wealthy to the middling sort and included the beautification of houses, churches, as well as school buildings. The art of interior decoration and design was at the same time intimate and luxuriant. Loos argues that ornamentation is uncivilized and primitive, and would hinder the development of national culture. However, ornamentation meant more than just decoration at that time, and the acceptable use of ornament, and its precise definition became the source of aesthetic controversy in academic Western architecture, as architects and critics searched for appropriate styles. â€Å"A plain, functional form generally signified the often harsh necessities of work, and as such was tolerated in its place, but art, in the form of decoration and ornament, represented for many people a deep aspiration for a better life† (Heskett, 56). Ornamentation at that time brought not only the sense of beauty but also mentally content to its user. What do vehicles, vacuum cleaners, ironers, planes, and ships have in common? Obviously, the streamlined design. In the 20th century, streamlined design has evolved from a scientific to an ornamental purpose. While Loos argues that ornamentation is crime and designers should focus on functions, streamlined design actually improves the functionality and the durability of a product. The goal for the future is to improve aerodynamic efficiency by greatly reducing drag while maintaining and, wherever possible, increasing down-force† (Ferrari. com). As a result of using aerodynamic streamlined design, Ferrari has become one of the best hyper-sport car brands in the world for fifty years, best known for its speed and handling. â€Å"In fact, Fordism turned the factory into a kind of super-machine in its own right, with both human and mechanical parts† (Wollen, P66). Fordism is the economic period that turned craftsmanship into the mass production of standardized objects. Under Fordism, production entailed an intensified division of industrial labor; increased mechanization and the coordination of large-scale manufacturing processes to achieve a steady flow of production, and shifted toward the using of less skilled labour. This system effectively reduces the costs of producing large quantities of products and, consequently, makes the sale price significantly lower than the craftsman’s. An ornament is not considered to be a prior-determined mask anymore, to create a significance, or, to have a certain meaning, as it was during the postmodern period. It does not have the role of concealing things, as it did in different historical periods before the modern period, when its existence was futile. A good example of modern design is a wall clock. A clock is meant to draw our attentions through its function. With a fancy design, it also serves as a decoration in the environment. But no matter how fancy the design is, a clock is always meant to be seen easily and quickly. Practical and ornamental designs oftentimes intersect. In those cases, the design elements involved can either work well together or hinder each other. Loos’s argument about decoration is degenerate and inherently criminal does not stand up. Given the time in he is writing, we can forgive Loss his racist assumptions about the black and the Papuans. However, his assertion that primitive people decorate themselves in tattoos so, therefore decoration must be a degenerate practice is completely unfounded and holds no weight at all. I appreciate modern design just as much, if not more than the ordinary person, but truth be told, I am not really interested in decoration. Adolf Loos Design Culture Essay There are, or were, better arguments than Loos’s against the misuse of ornament. It could be considered morally dubious, because it is a means of showing off one’s wealth. That historical argument was made in the days when hand-crafted decorations were very expensive, but it no longer applicable, now that ornament can be machine-made at a modest cost. In any case, good ornamentation has never been valued solely as ostentation; traditionally, it has also been seen to have real aesthetic merit. Sometimes, excessive ornamentation could be said to be unaesthetic; and in my perspective, some extreme art creations fall into this error. Art plays a particularly important and influential role in culture. It does not simply reflect culture; it creates culture. By studying ornamentation in different periods of design history, we can understand more about how it has manifested itself and why it is a vital part of our history. Window displays, if used effectively, can bring retailers new customers, create customer loyalty, and enhance the image of the business. By decorating and furnishing the display windows, retailers can attract more customers into their stores, increase the sales and revenue, because the majority of purchase decisions are made on impulse. Window displays continue to have a massive influence even until now. It is one of the most important tools to draw customers’ attention. Even from an economic perspective, ornamentation is not necessarily a waste of labour, money, and materials. The 19th century definitely is the century of decorative arts. At the beginning of the century, the arts were ornamental subjects in the education of young ladies and gentlemen. Artistic accomplishments were displayed in pleasing social performances that appeared effortless but demonstrated good taste and ideal values, knowledge, and skills. Art education was one component of a process of secular refinement that spread from the wealthy to the middling sort and included the beautification of houses, churches, as well as school buildings. The art of interior decoration and design was at the same time intimate and luxuriant. Loos argues that ornamentation is uncivilized and primitive, and would hinder the development of national culture. However, ornamentation meant more than just decoration at that time, and the acceptable use of ornament, and its precise definition became the source of aesthetic controversy in academic Western architecture, as architects and critics searched for appropriate styles. â€Å"A plain, functional form generally signified the often harsh necessities of work, and as such was tolerated in its place, but art, in the form of decoration and ornament, represented for many people a deep aspiration for a better life† (Heskett, 56). Ornamentation at that time brought not only the sense of beauty but also mentally content to its user. What do vehicles, vacuum cleaners, ironers, planes, and ships have in common? Obviously, the streamlined design. In the 20th century, streamlined design has evolved from a scientific to an ornamental purpose. While Loos argues that ornamentation is crime and designers should focus on functions, streamlined design actually improves the functionality and the durability of a product. The goal for the future is to improve aerodynamic efficiency by greatly reducing drag while maintaining and, wherever possible, increasing down-force† (Ferrari. com). As a result of using aerodynamic streamlined design, Ferrari has become one of the best hyper-sport car brands in the world for fifty years, best known for its speed and handling. â€Å"In fact, Fordism turned the factory into a kind of super-machine in its own right, with both human and mechanical parts† (Wollen, P66). Fordism is the economic period that turned craftsmanship into the mass production of standardized objects. Under Fordism, production entailed an intensified division of industrial labor; increased mechanization and the coordination of large-scale manufacturing processes to achieve a steady flow of production, and shifted toward the using of less skilled labour. This system effectively reduces the costs of producing large quantities of products and, consequently, makes the sale price significantly lower than the craftsman’s. An ornament is not considered to be a prior-determined mask anymore, to create a significance, or, to have a certain meaning, as it was during the postmodern period. It does not have the role of concealing things, as it did in different historical periods before the modern period, when its existence was futile. A good example of modern design is a wall clock. A clock is meant to draw our attentions through its function. With a fancy design, it also serves as a decoration in the environment. But no matter how fancy the design is, a clock is always meant to be seen easily and quickly. Practical and ornamental designs oftentimes intersect. In those cases, the design elements involved can either work well together or hinder each other. Loos’s argument about decoration is degenerate and inherently criminal does not stand up. Given the time in he is writing, we can forgive Loss his racist assumptions about the black and the Papuans. However, his assertion that primitive people decorate themselves in tattoos so, therefore decoration must be a degenerate practice is completely unfounded and holds no weight at all. I appreciate modern design just as much, if not more than the ordinary person, but truth be told, I am not really interested in decoration.

The American Revolution The Battle Of Bunker Hill

The American Revolution Following the war in a loose chronological order, the main turning points of the American Revolution began as the war itself began. Lexington and Concord, while not being â€Å"turning points† per say, were the kick-off. What followed was the erroneously name â€Å"Battle of Bunker Hill†. Bunker Hill, while not officially a ‘win† for the patriots, served two purposes. With British casualties outnumbering Colonial loses nearly 3 to 1 (1,054 British to about 400 Colonial), and Congress’ call for all able bodied men to join the militia, the war was in full swing; but it was not the warfare that the British had expected (Shi). Professor Freeman, in her lecture titled: â€Å"The Logic of a Campaign (or, How in the World Did We Win?)†, talks about â€Å"logistical† problems that the British Army faced. First and foremost was the simple problem of supply and demand; regarding both fighting men and basic supplies. England was an ocean away and America’s ports were not always welcoming. Second was the actual lay of the land. British forces were not accustomed to fighting over such a vastly spread out region, nor were the accustomed to guerilla style warfare (Freeman). So we can look at General George Washington’s tactics of â€Å"engage, retreat and exhaust the enemy†, we can look at significant battles such as Bunker Hill, Fort Ticonderoga, and most certainly the shocking outcome at Saratoga, and we clearly see that Patriot resistance to the British forces in New England and New YorkShow MoreRelatedThe Battle At Bunker Hill1255 Words   |  6 PagesThe Battle at Bunker Hill had many events leading up to, and causing the event. The first of these was the Battle at Lexington and Concord which ultimately slowed the British down and keeping them inside Boston by Minute Men. Then Fort Ticonderoga was captured by Benedict Arnold, and the Green Mountain Boys. 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Although outnumbered and with little confidence, the continental army stood their ground at the Battle of Bunker Hill and proved that they could win the war. The colonies were inRead MoreOutcomes of Revolution1502 Words   |  7 PagesOutcomes of the Revolution Part 1 Complete the grid by describing each military event and explaining its relationship to the outcome of the Revolutionary War. |Military Event |Description |Relationship to the Outcome of the Revolutionary War | | |These two battles were the first battles in the Revolutionary War. 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